Predictive analytics is the third stage of analytics complexity and uses data and analytics to make predictions about how customers, markets, and trends might change in the future.
This type of analytics uses a combination of data, machine learning algorithms, and statistical models to analyze past data and trends to make forecasts based on the data.
Predictive analytics can be used to make decisions about marketing, product development, pricing strategies, and more. It can also be used to identify potential customer segments, detect fraud, and understand customer behavior.
Predictive analytics is a powerful tool for businesses to stay ahead of the competition, identify opportunities, and make informed decisions.