iPhone 13 is on the best way, however superstition might cloud Apple’s new flagship


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Rumors counsel Apple’s new iPhone can be dubbed the iPhone 13, though there was earlier hypothesis it might referred to as the iPhone 12S.


Andrew Hoyle/CNET

Regardless of superstition, Apple is predicted to call its upcoming smartphone the iPhone 13. It was believed earlier that the tech big might keep away from the unhealthy luck historically related to the quantity and identify the brand new iPhone the iPhone 12S. We can’t know the precise identify of the brand new smartphone till Apple’s rumored event this month, however rumors have supplied a style of what we might anticipate. 

An August report from 9to5Mac, citing Duan Rui on Twitter, appears to help the notion that Apple will proceed with a sequential naming conference. Rui tweeted a picture, beforehand shared on Chinese language social media web site Weibo, exhibiting attainable Apple packaging with the identify “iPhone 13” on it. In full, the packaging learn, “iPhone 13. Designed by Apple in California. Assembled in China.”

This mirrors a July report from Taiwanese publication Economic Daily News that claims the tech big will stick with custom and use iPhone 13 because the moniker for its 2021 lineup. Apple will reportedly supply Mini, Pro and Pro Max versions of the iPhone 13, much like its iPhone 12 lineup. (This is how the rumored iPhone 13 specs compare to the iPhone 12.)

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Patrick Holland/CNET

Earlier rumors had recommended that iPhone 13 might not be Apple’s moniker of alternative with iPhone 12S anticipated to be the front-runner for this yr’s collection. A January Bloomberg article citing Apple engineers says solely minor upgrades are deliberate for the upcoming lineup, which can seemingly be an “S” model of the iPhone 12. Frequent leaker Jon Prosser pointed towards an iPhone 12S, too. We have seen Apple use this naming scheme up to now with 2015’s iPhone 6S, which outdated 2014’s iPhone 6, and once more with 2018’s iPhone XS, a follow-up to 2017’s iPhone X. Nonetheless, another report factors to Apple leapfrogging to an iPhone 14 in 2022, excluding “iPhone 13” from its nomenclature altogether.

Till Apple’s marquee occasion, nonetheless, there is no telling for positive what identify it will wind up utilizing and the most recent rumors do not essentially present extra readability. Listed below are among the the explanation why it won’t stick with conventional naming conventions.


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The name iPhone 13 can be bad for optics

It’s no secret that the number 13’s association with bad luck has real-world responses. Just ask the property developers who omit the 13th floor from their high-rises, the droves of couples who steer clear of marrying on the 13th or the psychologists who treat patients for triskaidekaphobia, the fear of the number 13.

Apple knows this less-than-favorable perception could scare customers away from buying an iPhone 13. An online survey of 3,000 Apple users conducted by trade-in site SellCell in June found that nearly three-fourths of respondents would prefer Apple name its next-gen iPhone anything but iPhone 13. iPhone 2021 was voted the most suitable name, garnering 38% of the vote.

In the past, Apple hasn’t shied away from branding its products with the number 13, having released the A13 Bionic chipset and the iOS 13 software update, for instance. This is a higher-stakes branding exercise, however, as we’re talking about the iPhone, one of the most popular consumer products ever. A product that generates nearly 50% of Apple’s billions of dollars in revenue.

Read more: Apple’s iPhone 12 led to largest revenue and profit in its company history

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The iPhone X (center), launched in 2017 alongside the iPhone 8 (left) and iPhone 8 Plus (right).


Sarah Tew/CNET

iPhone 12S paves the way for a big upgrade

By going with the name iPhone 12S and skipping iPhone 13, Apple could also be setting the stage for a sweeping design overhaul when the iPhone 14 or 15 comes around, just as it did with the iPhone X. You may remember Apple skipped the iPhone 9 name in 2017, instead following up 2016’s iPhone 7 with the iPhone 8, 8 Plus and iPhone X. And don’t forget that the iPhone X was the one that redefined design standards and paved the way for the modern-day iPhone.

By some accounts, the iPhone 14 or 15 (or whatever Apple decides to call it) could be the company’s much-awaited entry into the world of foldable smartphones. To be clear, we can’t say for certain whether a foldable iPhone will ever see the light of day, but we’re holding out hope that it could happen as early as next year. A Bloomberg report, published in January, said Apple already has a working prototype of a foldable iPhone display, but didn’t confirm a launch. Other outlets, like Taiwan’s Economic Daily for instance, pinned down 2022 as the year the foldable iPhone will come to fruition. Noted Apple analyst Ming-Chi Kuo pointed to 2023.

Until Apple’s fall event, there are no guarantees about what name will get slapped onto this year’s iPhone. But if you’re interested in learning more about what we’re expecting from the Phone 13, or ahem, iPhone 12S family, read our roundup of some of the juiciest iPhone rumors.





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