RNL’s award-winning creative staff wrote this publish, sharing their insights on messaging and design. The staff has gained greater than 100 promoting awards for fundraising campaigns.
Fourteen entries. Fourteen awards. For the 40th Annual Educational Advertising Awards, RNL’s creative fundraising campaigns stood out, with each certainly one of our entries successful of their classes. And half gained gold!
Being acknowledged by the most important academic promoting awards within the nation speaks to RNL’s mastery of upper training fundraising finest practices, in addition to our creative staff’s experience and collaboration with our campus companions: the judges assessment for “creativity, advertising and marketing execution and message influence.” These campus companions vary from West to East Coast, from small-but-mighty to multi-campus. The creative and fundraising techniques behind these seven award-winning campaigns are equally wide-ranging:
Bethune-Cookman College: Giving Day Complete Fund Elevating/Growth Marketing campaign
As an extension of Bethune-Cookman University’s development staff, RNL developed Giving Day mail and emails inviting donors to honor Dr. Mary McLeod Bethune’s legacy. These eye-catching creative elements showcased B-CU’s dynamic 120-year model and emphasised the historical past of proud investments in Wildcat Nation.
Bennett School: CYE Complete Fund Elevating/Growth Marketing campaign
Bennett College serves a broad number of college students, the range of which was highlighted on this calendar year-end marketing campaign throughout mail, e mail and digital advertisements. The enchantment warmly celebrated Bennett’s donors and alumnae to domesticate connection, whereas speaking donor influence by demonstrating how their funding in in the present day’s Bennett Belles creates a extra equitable future.
Commonwealth College of Pennsylvania: Finish of Yr Complete Fund Elevating/Growth Marketing campaign
In RNL’s first 12 months of partnering with Commonwealth University Foundation to solicit funds for 3 campuses—Bloomsburg, Lock Haven and Mansfield—RNL honed in on what makes every campus distinctive. For the Fall and Calendar Yr-Finish appeals, our investigative author recognized function tales to resonate with every distinctive viewers whereas advancing every campus’s precedence focus. Our design director created seasonal items, together with vacation playing cards worthy of show and GivingTuesday 2024 designs with branding balanced between the campus and the worldwide day of philanthropy.
Linfield College: Homecoming Particular Occasion Marketing campaign
In our third 12 months of fundraising work with Linfield University, RNL helped develop the primary Homecoming enchantment of our partnership. Interesting to a 50-year reunion alumni phase, a classic background texture and historic mascot picture inserted nostalgia. Our author developed copy within the voice of Mack the Wildcat, and our designer created Mack’s signature from scratch, driving the power of Homecoming to ask alumni assist in a enjoyable, partaking method.
digital-marketing-program”>Wittenberg College: Calendar Yr Finish Complete digital Advertising Program
The vacations are probably the most lively time for fundraising, and RNL’s emails and digital advertisements for Wittenberg University pierced by way of the noise of the season. Leveraging Witt’s main pink and secondary teal colours, the marketing campaign presents a powerful, instantly recognizable model whereas calling to thoughts Ohio winters with graphics and background images from RNL’s Adobe inventory account, increasing on the out there belongings and including depth, texture and oodles of visible curiosity.
West Virginia College: Donor Renewal Complete Fund Elevating/Growth Marketing campaign
Donors have been clear: Realizing how their generosity makes an influence will increase their chance to proceed investing in an establishment. That’s precisely what these items did for West Virginia University’s donors. Via a mixture of visually interesting quotes, information and hyperlinks to video tales, the WVU group noticed how necessary their contribution is—and as a token of gratitude and an funding in retention, they obtained a window cling acknowledging their donor standing for that 12 months, which RNL has created with WVU yearly since 2020.
West Virginia College: FYE Direct Mail Attraction
Throughout a time of transition, West Virginia University’s fiscal 12 months finish letter showcased how the college’s legacy set the stage for the long run. With gradients and strategic placements, the RNL designer used daring model colours to aesthetically steadiness the black-and-white images and a timeline of historic milestones. With a broad viewers spanning training, well being care and group packages, the language and structure inclusively touches on a wide range of key factors to resonate with all.
Prepared to your award-winning fundraising marketing campaign?
RNL creates world-class fundraising campaigns for faculties, universities, healthcare establishments, and nonprofits. Discover out how one can profit from our award-winning creative, insightful analytics, and unparalleled fundraising experience. Ask for a complimentary consultation.
