Recorded stay on the annual assembly of the Legal Marketing Association in New Orleans, this episode options my dialog with Rachel Shields Williams, president of the LMA and director of consumer intelligence at Sidley Austin, the place she has spent 17 years constructing out roles on the intersection of promoting, enterprise improvement, data administration and knowledge. Earlier this 12 months, Rachel was named a recipient of ALM’s tech-law-awards-finalists-lifetime-achievement-and-monica-bay-women-of-legal-tech-winners-/”>Monica Bay Girls in Authorized tech Award.
Rachel and I talk about how AI is reshaping the work of authorized entrepreneurs, and why she believes the advertising and marketing group is uniquely positioned to assist legislation companies transfer previous the “I’m curious, I need to click on the buttons” stage of AI adoption to sustained, repeatable worth. We get into the state of innovation in massive legislation — together with Rachel’s view that companies can not use AI or cash to “skip the canyon of despair” in change administration — and why she thinks significant innovation typically appears much less like a headline and extra like getting one % higher each week.
The dialog additionally covers the altering aggressive panorama dealing with conventional companies, from AI-native entrants like Norm AI to MSOs and a resurgent ALSP market; the long-running debate over the billable hour; the 4 interrelated components Rachel sees on the coronary heart of each legislation agency’s knowledge — paperwork, shoppers, issues, and folks; and what agency leaders must be doing proper now to remain aggressive over the subsequent decade. All through, Rachel returns to a theme about which she calls herself an “unapologetic humanist” — expertise and course of will hold altering, however the companies that win would be the ones that put the appropriate folks within the room first.
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