Tuesday, February 3, 2026

EA Boss Suggests Sport Will not Value $80

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With some online game corporations now seeking to worth rheir video games at $80 per copy, some may assume that the massive publishers like Electronic Arts (EA) will instantly comply with go well with, given which means a rise in income.

Fortunately, that does not appear to be the case — at the very least in the latest statements launched by EA’s massive boss.

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Nintendo has a brand new “variable pricing” mannequin the place they’re going to promote video games for what they suppose they’re price.

Probably the sport that individuals have been maintaining a watch out for relating to pricing will increase is Battlefield 6 resulting from its elevated devlopment time and funds.

EA Will not Make Dramatic Modifications To Sport Costs (For Now)

electronic-arts-ea

The data comes straight from EA head honcho Andrew Wilson through the writer’s newest quarterly financials. Within the report’s Q&A portion, Wilson was requested about his ideas on Nintendo pricing some of its games at $80, and the way Microsoft introduced it for Outer Worlds 2 before pulling back on that announcement.

The analyst requested about Battlefield 6, and the place EA sees the sport’s worth touchdown to $70 or $80.

In response, Wilson mentioned, “We’re not seeking to make any adjustments on pricing at this stage, however that is within the assemble of — we already provide a reasonably broad pricing scheme throughout our numerous merchandise. When you consider all the things from free to play via to our premium merchandise and our deluxe editions, our orientation is all the time to seize the total spectrum of pricing in order that we are able to serve gamers in the easiest way potential and provide them the best worth. We’ll proceed to have a look at alternatives to ship nice worth to our gamers via numerous pricing schemes over the course of time, however no dramatic adjustments deliberate but.”

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That is positively excellent news. With Battlefield 6 being labored on by 4 EA first-party studios (DICE, Ripple Impact, Criterion, Motive), some followers assumed that if EA was going to push for its first $80 sport, it would be Battlefield 6, given the quantity of sources poured in, extended growth time, and add in the truth that it is a main franchise with model recognition.

After all, this doesn’t suggest the writer will not improve their sport costs in any respect. For all we all know, the following main sport launch deliberate could possibly be eyeing this. Maybe publishers are going to try Grand Theft Auto 6? If Take-Two costs that sport increased than the usual, and it sells effectively, they may be buoyed to cost their premium, AAA experiences the identical? However then once more, that is GTA 6. Take-Two can price it at $100 and it could nonetheless promote since we solely get certainly one of these per decade.

With Battlefield 6 hitting a major milestone on Steam a week after its reveal, EA could possibly be making financial institution on the shooter. The multiplayer reveal is about to occur on July 31, the place we assume its launch date shall be revealed too.

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This can be a good compromise for now.


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Battlefield 6


Developer(s)

Battlefield Studios

Engine

Frostbite

Variety of Gamers

Single-player

Steam Deck Compatibility

Unknown





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