[INTERVIEW] From Flights to Meals – Skip and WestJet Group Up

Skip (a.ok.a Skip the Dishes) and WestJet have taken a step in the direction of linking their loyalty applications collectively. Right this moment, now we have the chance to be taught extra from Rachel MacAdam, VP of Advertising at Skip concerning this new partnership. Thanks for taking the time to reply our questions Rachel!

1) Please inform us about your self and your position with Skip?

I’m Rachel MacAdam, Vice President of Advertising at Skip. I’ve spent my profession championing best-in-class buyer experiences and reshaping loyalty applications in Canada, and as we speak I lead the staff accountable for Skip’s model, buyer technique, and our quick–rising loyalty ecosystem.

My position is admittedly about shaping how Skip exhibits up for Canadians each day – from the emotional resonance behind our Skip to the great half model promise, to the partnerships and applications that ship significant worth and comfort. It’s an extremely thrilling time for Skip. We’ve developed from a meals supply app right into a purpose-led comfort platform that helps Canadians get what they want, after they want it. And I get to work with a tremendous staff that brings that imaginative and prescient to life.

2) That is the primary likelihood now we have to interview somebody from Skip. Please inform us about Skip?

Skip is Canada’s homegrown supply community, based within the Prairies and now serving greater than 450 cities and cities throughout the nation. What started as an area start-up in 2012 has now remodeled right into a Canadian tech success story – connecting tens of millions of Canadians with extra that fifty,000 eating places, grocery, comfort, and retail companions.

Our mission is easy: empower on a regular basis comfort. Whether or not that’s dinner on the desk, groceries for the week, or on a regular basis necessities you want proper now, we wish to assist Canadians ‘Skip to the Good Half’ of their day.

At our core, we’re a proudly Canadian model centered on bringing extra pleasure, ease, and worth to the individuals and communities we serve.

3) Please inform us extra about this Flights to Meals – Skip and WestJet Group Up initiative?

Flights to Meals is the most recent step in our expanded partnership with WestJet – and it’s one thing we’re actually enthusiastic about. Collectively, we’ve linked Skip and WestJet Rewards so Canadians can earn and redeem WestJet factors with Skip.

For the primary time, WestJet Rewards members can redeem their factors immediately by means of Skip, and use them for on a regular basis necessities: grocery, pharmacy, retail, eating places – you identify it. And each qualifying Skip order earns WestJet factors that may go in the direction of flights or holidays.

In a difficult economic system, loyalty factors matter greater than ever. This partnership offers Canadians actual, on a regular basis spending energy – whether or not they’re saving for his or her subsequent journey or masking the price of dinner tonight. And with perks like 500 WestJet factors upon linking, six months of free Skip+ – a membership program with $0 supply charges, lowered service charges, and unique perks – and ongoing “WestJet Wednesday” challenges within the app, we’re providing comfort and worth in a method that basically meets Canadians the place they’re as we speak.

4) What else can we look ahead to with Skip?

We’re persevering with to evolve Skip right into a broader comfort platform – one that really displays the rhythm of Canadian life and gives enhanced worth for patrons. A couple of areas you’ll see extra of:

• An expanded loyalty ecosystem: Skip’s partnership with WestJet is only the start. We’re constructing deeper, extra linked experiences with companions throughout journey, leisure, and monetary providers, giving Canadians extra methods to earn, redeem, and unlock worth.
• Class development: meals supply will at all times be on the core, however we’re leaning additional into grocery, comfort, and retail, serving to individuals get what they want after they want it.
• Growth of nationwide and unique launches: with new restaurant and retail companions like Dollarama and Walmart becoming a member of Skip, we’re strengthening our position as a go-to for Canadians to search out on a regular basis worth by means of native and international favourites.
• Leaning into our Canadian DNA: we not too long ago labored with Seth Rogen on a brand new advert spot round our model promise, ‘Skip to the great half,’ and we’re excited to proceed investing in nice Canadian expertise to assist carry Skip’s story to life. In the end, the whole lot we do ladders again to serving to Canadians Skip to the great half – with pace, worth, persona, and a way of pleasure.

5) Any closing ideas?

At Skip, we all know that comfort isn’t nearly supply – it’s about creating moments of ease, delight, and connection in individuals’s on a regular basis lives.

Our partnership with WestJet is a good instance of how we’re considering otherwise about worth and loyalty, and there’s far more forward.

We’re excited to maintain bringing Canadians extra methods to Skip to the great a part of their day – whether or not that’s nice meals, on a regular basis necessities, or their subsequent trip.