Regardless of altering its identify and utilizing decidedly bird-free branding, X is making an attempt to carry on to its unique Twitter emblems, TechCrunch reports. The xAI-owned social media platform has up to date its phrases of service to incorporate references to Twitter after beforehand solely mentioning X, and seemingly tried to counter a startup’s petition to cancel the corporate’s Twitter emblems with a petition of its personal.
The startup X seems to be responding to is Operation Bluebird, an organization cofounded by former Twitter basic counsel Stephen Coates that went public last week with plans to seize what stays of Twitter for its personal use. Step one in that course of was submitting a petition with the US Patents and Trademark Workplace to cancel X’s management of Twitter’s emblems.
“The TWITTER and TWEET manufacturers have been eradicated from X Corp.’s merchandise, providers and advertising, successfully abandoning the storied model, with no intention to renew use of the mark,” Operation Bluebird defined within the petition. “Petitioner seeks to make use of and register the TWITTER and TWEET manufacturers for brand new services, together with a social media platform that will likely be positioned on the web site twitter.new.”
In equity to Operation Bluebird, Elon Musk was very open about his plan to abandon the Twitter name and bird logo after he acquired the company in 2022. “And shortly we will bid adieu to the twitter model and, step by step, all of the birds,” Musk posted in July 2022, not lengthy earlier than Twitter was rebranded to X. Even after the platform rebranded, although, at the very least one remnant of the unique Twitter model has caught round: Twitter.com nonetheless redirects to X.com.
The up to date terms of service TechCrunch noticed now say that as of January 16, 2025, “nothing within the Phrases provides you a proper to make use of the X identify or Twitter identify or any of the X or Twitter emblems, logos, domains, different distinctive model options, and different proprietary rights, and you might not achieve this with out our categorical written consent.” The corporate’s counterpetition additionally reiterates that the Twitter emblems are X’s “unique property.”
In an announcement to Engadget, Coates mentioned that Operation Bluebird’s cancellation petition was “primarily based on well-established trademark regulation” and that he believes the upstart will prevail. “X legally deserted the TWITTER mark, publicly declared the Twitter model ‘useless,’ and spent substantial sources establishing a brand new model identification. Our cancellation petition relies on well-established trademark regulation and we consider we will likely be profitable. They mentioned goodbye. We are saying hey.”
On the time of writing, Operation Bluebird has satisfied over 145,200 individuals to claim a handle on the corporate’s new social platform. Possibly X sees that early curiosity as a menace, nevertheless it’s simply as attainable Operation Bluebird’s public feedback had been sufficient to tip the corporate off so it might attempt to maintain on to emblems it clearly believes nonetheless maintain some worth.
Replace, December 16, 2025, 4:13PM PT: This story was up to date so as to add an announcement from Stephen Coates.
