IRVING, Texas, and NORTHBROOK, Illinois, September 4, 2025 — The Huge 12 Convention and Allstate immediately introduced a multi-year partnership to launch the Allstate Championship Sequence, a first-of-its-kind, year-round platform that celebrates Huge 12 Championships and student-athletes.
The Allstate Championship Sequence will function the pathway to the Allstate Commissioner’s Cup, awarded yearly to the Huge 12 college that earns probably the most “factors” by means of efficiency in Convention championships, commencement charges, tutorial and scholar providers, and neighborhood engagement.
As a part of the settlement, Allstate will develop into the presenting sponsor of all Huge 12 Olympic sport championships and obtain premier integration throughout the Convention’s marquee occasions — together with the Huge 12 Soccer Championship and the Males’s and Girls’s Basketball Championships.
The partnership additionally consists of digital and in-venue branding at Huge 12 Championships, authentic storytelling content material showcasing student-athlete management and achievement, and Allstate’s designation because the Official Insurance coverage Associate of the Huge 12 Convention throughout dwelling, auto, and property insurance coverage.
Brett Yormark, Huge 12 Commissioner:
“The Allstate Championship Sequence and the Allstate Commissioner’s Cup is a celebration of our student-athletes and their success on and off the sphere. We’re proud to workforce up with Allstate to create one thing that’s by no means been accomplished earlier than in faculty athletics, and we look ahead to having the Allstate model built-in into every Huge 12 Championship.
Elizabeth Brady, Allstate chief advertising, buyer and communications officer:
“Allstate and the Huge 12’s expanded partnership is all about student-athletes. The Allstate Championship Sequence breaks new floor in faculty athletics by making a year-round platform for each sport.”
Allstate’s 20 years of scholarships and recognition for student-athletes
This announcement coincides with the twentieth anniversary of the Allstate Good Fingers® Nets program, which has offered hundreds of thousands of {dollars} in scholarships and now supports student-athletes across all sports for each additional level and subject objective. It builds on Allstate’s long-standing dedication to the Good Works Group®, now in partnership with the American Soccer Coaches Affiliation and the Nationwide Affiliation of Collegiate Administrators of Athletics, which continues to honor student-athletes who lead with character and make a distinction of their communities.
In regards to the Huge XII Convention
The Huge 12 enters its thirtieth yr as one of many nation’s premier conferences in faculty athletics underneath the management of Commissioner Brett Yormark. Since becoming a member of the Convention in August 2022, Yormark has elevated the Huge 12 to new heights, emphasizing advertising, model constructing and instilling an revolutionary technique that has resonated throughout the faculty athletics panorama. The Convention consists of 16 universities spanning 10 states and 4 time zones. The Huge 12 members embrace Arizona, Arizona State, Baylor, BYU, UCF, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas tech, Utah, and West Virginia. The Huge 12 started play in 1996 and is the house of 91 workforce NCAA nationwide championships, and 775 particular person nationwide champions. The Huge 12 Convention workplace is positioned in Irving, Texas.
About Allstate
The Allstate Company (NYSE: ALL) protects individuals from life’s uncertainties with a big selection of safety for autos, homes, electronic devices, and identities. Merchandise can be found by means of a broad distribution community together with Allstate brokers, unbiased brokers, main retailers, on-line, and on the office. Allstate is broadly recognized for the slogan “You’re in Good Fingers with Allstate.” For extra info, go to www.allstate.com.
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