Accor has introduced a brand new multi-market loyalty partnership with Uber that hyperlinks the 2 corporations’ accounts and lets ALL Accor members earn resort factors on Uber rides and Uber Eats orders.
The deal is positioned as a strategic step to increase Accor’s loyalty program past the resort keep and into on a regular basis mobility and meals supply.
What’s Truly Launching
The headline is account linking: join your ALL Accor and Uber profiles, and your Uber and Uber Eats spending begins producing ALL Accor factors.
The rollout begins within the second half of the yr and initially covers Uber and Uber Eats in France, Germany, and Poland, with Uber mobility-only advantages extending to the United Arab Emirates, Saudi Arabia, Qatar, and Morocco.
There’s additionally a standing angle. Annual Uber One members will get an ALL Accor standing improve, and eligible ALL Accor members get an prolonged free trial of Uber One.
Past that, Uber’s providers are being woven into the ALL Accor digital ecosystem so members can e book them with out leaving the resort app or web site.
The Larger Image
This isn’t Accor and Uber’s first partnership.
In February 2025, ALL plugged Uber Reserve immediately into the ALL.com web site and the ALL cellular app for friends in Australia and New Zealand, letting vacationers pre-book rides as much as 90 days prematurely, useful for airport runs and massive occasions at venues like Accor Stadium in Sydney.
That earlier partnership was about reserving comfort. The brand new multi-market deal is the loyalty layer on prime.
The Catch: No Redemptions Allowed
Right here’s the place the announcement will get slightly skinny.
Every thing within the press launch is about incomes ALL Accor factors on Uber and unlocking standing perks. There’s no point out of redeeming ALL Accor factors to pay for an Uber journey.
That’s a BIG hole, as a result of utilizing factors to cowl a journey in a international metropolis, the place airport transfers and quick hops can quietly price greater than a meal, is strictly the form of redemption travellers truly need.
It’s additionally a step backward in a single particular sense.
Accor beforehand ran an “ALL Mobility” reserving circulate for taxis and chauffeur-driven vehicles the place members might earn 1 level per €1 spent, and, importantly, redeem factors towards these rides. It was a golden period!
The Uber tie-up is greater, slicker, and extra world, however it seems to be earn-only.
My Private Expertise
I used Accor’s ALL Mobility (powered by Bolt and others) for a couple of UK rides in 2023. The very best half was paying with factors. although at about half the worth you’d get redeeming on a resort keep.
With the brand new Uber partnership it appears to be like like solely incomes is on the desk, not redemption. That’s the lacking piece.
Incomes a couple of factors on a journey is sweet. Having the ability to spend them is the characteristic that may truly transfer the needle.
The concern, in fact, is that opening up redemption would set off an enormous factors burn, however that’s one thing Accor might handle with wise caps.
For now, although, it’s earn-only, with reciprocal standing thrown in.
