Sunday, June 8, 2025

The Briefing: Trademark Smoked: The Fall of Basic Cigar’s COHIBA Registration

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After practically 30 years of litigation, a federal court docket has canceled Basic Cigar’s U.S. emblems for COHIBA cigars — all due to a little-known treaty and a Cuban model as soon as favored by Fidel Castro. What does this imply for U.S. trademark legislation and the way forward for the COHIBA model? Tune in to this week’s episode of The Briefing as Scott Hervey and Jessica Corpuz unpack this high-stakes choice.

Watch this episode on the Weintraub YouTube channel or hearken to this podcast episode here.



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