TikTok is including options for songwriters to its app

TikTok is including new options to its app to let songwriters spotlight their works. These options, rolling out in beta, embrace a “Songwriter” label and a brand new tab on their profile to point out off their musical works. This might help songwriters market themselves higher to potential shoppers.

The corporate mentioned a restricted variety of publishing companions and songwriters have entry to the brand new label and the music spotlight part. Songwriters and publishers who need to be a part of this system should be a part of a waitlist for now.

TikTok mentioned that it surveyed over 870 songwriters and interviewed a bunch of them to know their wants on social media in relation to profile constructing and the creation of monetization alternatives. The corporate additionally pointed to an independent survey, which indicated that greater than half of songwriters use social media to boost their profile use TikTok to do it. The Bytedance-owned apps mentioned that consequence of those surveys drove the choice to construct these options.

“We’re passionately dedicated to supporting songwriters at TikTok, which is why we constructed these instruments to rejoice and elevate songwriters and their work on our platform,” TikTok’s World Head of Music Publishing Licensing and Partnership mentioned in a sentence.

“TikTok is exclusive in its skill to supply songwriters a approach to spotlight their musical works alongside their very own content material, serving to them to inform tales about their music, their craft, and their lives, and to boost their profile and construct their viewers on TikTok, as a whole lot of hundreds of artist creators already do.”

Notably, Spotify has been releasing options to let songwriters highlight their work for years now. Final yr, Tidal went past simply highlighting songwriter works and launched a tool to trace their royalties and handle their work for which they’ve songwriting credit.

Whereas TikTok determined to shut down its music streaming service TikTok Music final yr, the platform nonetheless stays essential for customers to find new music and for artists to advertise their tracks. Earlier this yr, the corporate released a TikTok for Artists tool to let artists monitor the efficiency of their marketing campaign and tracks.