The primary 2026 knowledge from Circana has landed, revealing how the online game trade fared in January 2026 and the 12 months to date. One takeaway to think about is that software program gross sales are rising, however not by a lot, and primarily fueled by spending on subscription companies in a month that didn’t have many high-profile new releases.
Circana’s US report stated complete spending on online game content material in January 2026 rose by 3% year-over-year to $4.3 billion. This uptick was pushed primarily by subscription spending, which rose by 23% year-over-year. In the meantime, spending on console video games and PC video games solely rose very modestly, at 2% and 1%, respectively. Moreover, spending on cellular video games fell 1% throughout January 2026.
The Circana report didn’t single out any particular subscription companies, however there are a lot of in play presently. A few of them embody Xbox Recreation Go, PlayStation Plus, Nintendo Change On-line, Apple Arcade, Nvidia GeForce Now, EA Play, Recreation Membership, Humble Bundle, Prime Gaming, and Ubisoft+, simply to call just a few.
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