Following its February information that it had entered right into a brand partnership withj Gabriel Macht, who performed Harvey Specter within the TV collection Fits, the authorized AI firm Harvey stated at present that it has entered into one other such partnership involving one other iconic Harvey — solely this time it’s utilizing AI to make the partnership attainable.
This time, the Harvey in query is the six-foot-three-and-a-half-inch invisible white rabbit from the 1950 movie Harvey, starring Jimmy Stewart as Elwood P. Dowd, a person whose finest buddy occurs to be a pooka — a benevolent however mischievous Celtic spirit in rabbit kind.
Having now raised greater than $1 billion and with what the corporate described as “boatloads of money to burn,” it’s describing this partnership as its “most bold use of generative AI so far.” Utilizing its proprietary AI know-how, Harvey will digitally resurrect actor Jimmy Stewart to function the corporate’s latest model ambassador.
“Gabriel Macht was fantastic, however we realized we had been leaving a complete Harvey untapped,” stated Harvey cofounder and CEO Winston Weinberg, pictured above with cofounder Gabriel Pereyra and Stewart. “Jimmy Stewart embodies every part we stand for — he’s reliable, relatable, and he sees issues that aren’t actually there. Which, actually, describes about half our consumer base once they first strive authorized AI.”
The AI-generated Stewart will seem in Harvey’s advertising and marketing supplies delivering his signature folksy attraction, reportedly saying issues like, “Effectively now, this right here authorized analysis platform is simply in regards to the best invisible buddy a lawyer may ask for.”
When requested whether or not Harvey the rabbit would even be concerned within the marketing campaign, Weinberg demurred. “Harvey — the rabbit, not the corporate or the actor — has but to commit. However between you and me, I feel he’s holding out for fairness.”
The partnership additionally marks Harvey’s growth past conventional social media into what the corporate is looking “spectral social media” — platforms seen solely to those that actually imagine in AI.
“That is both a stroke of promoting genius or an indication that the authorized tech trade has lastly misplaced its collective thoughts,” stated one analyst who requested to not be named as a result of they weren’t certain in the event that they’d truly seen the announcement or hallucinated it.
Harvey says the AI-generated Stewart marketing campaign will launch on April 1, 2026, and can run indefinitely — or not less than till somebody representing Stewart’s property makes use of another AI product to generate a lawsuit to close down the marketing campaign.
“Particulars,” stated Weinberg.
Pleased April Fools’ Day from LawSites. In actuality, Harvey the corporate partnered solely with Gabriel Macht, who performed Harvey Specter in Fits. However we’re nonetheless holding out hope for the rabbit.
