[INTERVIEW] Skip and CIBC Increase Collaboration

At this time, we welcome again Rachel MacAdam, from [December 13, 2025] From Flights to Food – Skip and WestJet Team Up, VP of Advertising at Skip. This observe up interview introduces an expanded collaboration with CIBC. Thanks Rachel a lot for taking the time to elucidate your growth initiative, it’s at all times good to see firms staff as much as give extra reward alternatives to shoppers!

1) Welcome again Rachel MacAdam, glad you’ll be able to do a observe up interview with us on a brand new partnership. What have you ever been as much as since December?

Thanks for having me again! The final time we spoke, we had simply launched our partnership with WestJet. Since then, we’ve actually doubled down on our membership program, Skip+. As Canada’s homegrown supply community, we need to guarantee we’re delivering much more worth to Canadians. Only recently, we proudly introduced that Skip+ is becoming a member of the TELUS Rewards program as a associate perk, providing $0 supply charges on eligible orders to rewards members.

One other massive a part of this has been deepening our current relationships—our expanded collaboration with CIBC is an ideal instance of how that’s evolving. We all know individuals need loyalty packages that truly match their life-style, however in addition they need experiences that really feel a bit extra particular. That’s why we’re constructing a extra linked ecosystem by way of Skip+. It’s in regards to the steadiness: saving on the on a regular basis necessities whereas unlocking unique perks by way of companions like CIBC, WestJet, and Reside Nation.

On the identical time, we’ve continued rising our community throughout Canada with new restaurant, grocery, and comfort companions, and investing in new methods to assist Canadians get extra worth from Skip on a regular basis.

2) Final time we mentioned a brand new partnership with WestJet, this time it’s CIBC. Please inform us extra about it?

We’re actually excited to develop our collaboration with CIBC to supply essentially the most worth to prospects by way of a partnership of this type in Canada. On the finish of the day, that is about delivering significant, on a regular basis worth that Canadians really really feel of their wallets. After we first launched with CIBC again in late 2024, the response was very robust. Since then, CIBC cardholders have saved greater than $50 million by way of Skip+, so we knew we needed to go larger. That’s precisely what this new section is: it’s greater than only a trial now. Eligible CIBC cardholders get a free Skip+ membership, which implies $0 supply charges and unique entry to these unique experiences with Reside Nation, WestJet, and extra companions. Plus, we’ve added a recurring $10 month-to-month voucher to reward buyer loyalty.

What I like about this partnership is that it isn’t making an attempt to alter how individuals dwell; it’s assembly them the place they already are. Canadians are already utilizing Skip for his or her meals and groceries—we’re simply making these on a regular basis habits much more rewarding and a complete lot extra helpful.

3) What else can we stay up for with Skip?

Skip is continuous to maneuver past simply ‘meals supply’ and is changing into a full-scale comfort and rewards powerhouse. We need to guarantee that every time a Canadian thinks about worth or flexibility, they consider Skip, Canada’s homegrown supply community.

A giant a part of that’s our retail growth. We’ve introduced on companions like Walmart, Loblaw, and Buyers Drug Mart in latest months, so you possibly can seize every little thing from pharmacy necessities to magnificence merchandise simply as simply as a pizza. We’re additionally leaning into partnerships that join with fan communities and cultural moments – like our partnership with the Toronto Blue Jays which options Recreation Day Offers, the place Canadians can get 30% off vouchers for each Blue Jays sport, just by signing up for SMS notifications by texting ‘GAMEDAY’ to 75471. Alongside that, we’re persevering with to construct extra personalised provides, loyalty experiences, and member perks by way of partnerships with WestJet Rewards, giving Canadians much more methods to unlock worth of their on a regular basis spending.

We all know Canadians are being way more intentional with their spending proper now. Our objective is to assist stretch these {dollars} additional by making comfort and rewards really feel like one seamless expertise. It’s about serving to Canadians ‘Skip to the great half’ of their day, on a regular basis.

4) Any closing ideas?

Inside the present local weather, loyalty has to really feel helpful each single day. Canadians are on the lookout for packages that ship constant worth, and that’s precisely what we’re targeted on with companions like CIBC.

At Skip, our major objective is to assist Canadians Skip to the great a part of their day; whether or not that’s saving cash on on a regular basis necessities, accessing unique experiences, or just saving time. We’re excited to maintain constructing packages and partnerships that meet Canadians the place they’re proper now, making life a bit extra handy.

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