[INTERVIEW] Pharmasave Partnership with Blue Rewards

Some corporations determined to discontinue their partnership with Blue Rewards, however some selected to proceed. So at present, we get a type of views with Ivan Guillen, Chief Govt Officer of Pharmasave who will share with us their rational for his or her continued partnership as Air Miles throughout their transition to Blue Rewards. In celebration of their continued partnership, Pharmasave is providing some beneficiant bonuses (see under). Thanks Ivan for taking the time to reply our questions. 

1) Please inform us about your self and your function with Pharmasave?

I’m Ivan Guillen, Chief Govt Officer of Pharmasave. I work with our management group to help the impartial neighborhood pharmacy homeowners throughout our community. My focus is easy: serving to these pharmacy homeowners entry the applications, partnerships and operational help they should compete, develop and proceed serving their communities. Pharmasave’s nationwide scale solely has worth if it helps that objective.

Our pharmacy homeowners are native enterprise homeowners, healthcare suppliers and trusted members of their communities. When they’re well-supported, they’re higher positioned to help their groups, care for his or her sufferers and prospects, and contribute to the native communities round them.

2) Since that is the primary time we’re assembly, please inform us about Pharmasave?

Pharmasave is one in every of Canada’s main independently owned and operated neighborhood pharmacies, with over 900 shops throughout the nation. What makes Pharmasave distinctive is that now we have a nationwide footprint, however our pharmacies are deeply native. As a Canadian, member-owned and ruled cooperative, we help impartial pharmacy homeowners
who’re rooted within the communities they serve.

Our pharmacies are usually not simply locations folks go to select up prescriptions. They’re customized hubs of care the place prospects can entry trusted remedy recommendation, on a regular basis well being and wellness merchandise, and help from pharmacy groups who know their communities. We see our function as serving to Canadians stay nicely, and that begins with constructing long-term relationships with the folks we serve. Whether or not it’s serving to somebody handle a power situation, offering steerage on on a regular basis well being issues, or just being a well-known and trusted presence in the neighborhood, we consider these private connections are what set neighborhood pharmacy aside.

3) Why did Pharmasave select to associate with Blue Rewards (beforehand Air Miles)?

As AIR MILES transitioned to Blue Rewards, persevering with our partnership made sense as a result of it helps one thing that has at all times been central to neighborhood pharmacy: ongoing relationships between prospects and their pharmacy groups. The true worth in neighborhood pharmacy comes from the deep buyer data constructed over time. A pharmacy group that has seen somebody throughout many visits will get to know their drugs, their well being historical past, their objectives, and in lots of circumstances, their household’s wants too. Loyalty issues when it helps improve the frequency of these visits, whereas additionally offering added worth for the purchasers who often depend on us for his or her on a regular basis well being and wellness wants.

That worth issues proper now too, particularly as affordability continues to be prime of thoughts for a lot of Canadians. A current Leger survey commissioned by Blue Rewards discovered that almost eight in 10 Canadians (78%) say loyalty applications assist them lower your expenses on on a regular basis necessities, whereas almost three-quarters (72%) say loyalty applications are vital when deciding the place to buy during times of financial uncertainty. Almost two-thirds (65%) additionally say they’re extra probably to decide on a pharmacy that provides a loyalty or rewards program over one that doesn’t. Our neighborhood pharmacy homeowners are closest to house for thousands and thousands of Canadians, and a partnership like Blue Rewards permits us to make that relationship work even tougher for patrons, serving to help their well being whereas additionally serving to them get extra worth from the on a regular basis purchases they’re already making.

The reimagined Blue Rewards program provides Canadians a easy and versatile approach to earn rewards on on a regular basis well being and wellness purchases, with an easy-to-use factors system, expanded advantages and extra redemption alternatives. It additionally connects in-store, on-line and digital experiences, making it simpler for members to earn and redeem Blue Factors. For Pharmasave prospects, that flexibility extends to greater than 800 collaborating places nationwide. Meaning they’ll earn and redeem Blue Factors in a well-known place they already depend on for his or her well being and wellness wants, whereas
persevering with to learn from the trusted recommendation and customized service supplied by their native Pharmasave pharmacy group.

4) What else can we look ahead to with Pharmasave within the loyalty rewards realm?

Clients can look ahead to presents and promotions all year long at collaborating Pharmasave places, serving to them get much more worth from the well being, wellness, private care and family purchases they already make.

Some upcoming Blue Rewards presents at collaborating Pharmasave places embrace:

• June 25, 2026 to July 8, 2026: Take part within the Store the Block promotion and unlock extra rewards alternatives throughout collaborating Blue Rewards companions.
• July 3, 2026 to July 9, 2026: Spend $50 on eligible purchases and obtain 1,000 bonus Blue Factors.
• July 24, 2026 to July 26, 2026: Earn 20x the Blue Factors on eligible purchases throughout all Blue Rewards associate manufacturers.
• August 14, 2026 to August 17, 2026: Unique supply at Pharmasave: Earn 20x the Blue Factors on eligible purchases at collaborating places.

5) Any closing ideas?

For a lot of Canadians, pharmacists are among the many most accessible healthcare professionals of their communities. Pharmasave pharmacists are extensively educated remedy and immunization specialists, and prospects can flip to their native pharmacy groups for trusted recommendation and help with on a regular basis well being wants, whether or not that’s vaccinations and drugs opinions, power illness help or minor ailment providers.

As pharmacists proceed to play an increasing function in healthcare, together with extra prescribing authority in lots of provinces, individuals are turning to their native pharmacy groups for extra of their on a regular basis well being wants. That’s why these ongoing relationships have gotten much more vital. When a pharmacy group is acquainted with a buyer’s well being historical past, drugs and objectives, it might probably assist help extra related care over time.

For Pharmasave, Blue Rewards is one other approach to help that ongoing connection, whereas giving prospects added worth on the well being and wellness necessities they rely on
from their native pharmacy.

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