Borderlands 4 is likely one of the largest launches of the 12 months and can doubtless find yourself pushing the franchise as an entire over the 100 million copies offered mark. That’s sooner or later, although. How is Borderlands 4 performing proper now?
Alinea Analytics claims to have that answer. The corporate makes use of its personal secret formulation to estimate gross sales and different helpful metrics, which it then provides to publishers and builders. However additionally they like sharing their insights with the remainder of us. As at all times, take the information with a pinch of salt.
In response to the most recent publication written by Rhys Elliott of Alinea, Borderlands 4 has to date managed to promote 2 million copies throughout PC, Xbox and PlayStation.
Elliott additional breaks down the numbers for us, revealing that half of these gross sales have been on Steam, where the game has been drawing high concurrent player counts.
If these numbers are correct, they’re slightly comfortable. Borderlands 3 managed to promote 5 million copies in its first 5 days, as confirmed by writer Gearbox on the time. Which means Borderlands 4 has achieved lower than half of these gross sales in roughly the identical period of time.
It’s value remembering that that Borderlands 4 launched at $69.99, versus Borderlands 3 which launched at $59.99.
It isn’t serving to that Borderlands 4 has confronted a tough launch. PC gamers, particularly, haven’t been proud of the technical efficiency, citing poor optimisation as a significant downside. Gearbox CEO Randy Pitchford has not taken this criticism well, going on several social media rants, effectively blaming people for having too high expectations.
All of this stated, Alinea Analytic’s information also needs to be taken with a pinch of salt. I truly suppose the numbers are in all probability slightly low and that the sport is promoting higher than the report suggests. And just like the earlier video games, it’ll in all probability proceed to promote properly for fairly a while. Nevertheless, whereas I believe it’s promoting higher than Alinea believes, I wouldn’t be stunned if it isn’t doing in addition to Borderlands 3.
I hope to lastly get an opportunity to play Borderlands 4 this week.

