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by Joseph A. Brennan

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Marcus sat in his automobile after his annual assessment, staring on the parking storage wall, questioning what had gone flawed.
As director of the counseling heart for a non-public school, he’d simply led his staff by means of their greatest 12 months in a decade. Scholar psychological well being markers have been bettering, and thanks to an entire overhaul of their case administration procedures and expertise, the counseling staff was spending extra time with purchasers and fewer time on paperwork and scheduling.
He’d walked his vp by means of each success. The VP listened, nodded, then stated: “I do know you may have an excellent staff, Marcus. However I am not clear what your function is in all this. What did you personally contribute?”
Marcus had mumbled one thing about “offering strategic course” and “supporting the staff.” The VP seemed unconvinced, and Marcus left her workplace confused by her response and disenchanted by his incapability to speak his particular accomplishments. That night, Marcus referred to as me.
I requested him what his actual problem was, and he stated he did not need to take credit score away from the individuals who’d accomplished the work. His assistant director had redesigned the workplace procedures, and the advisors agreed so as to add periods on evenings and weekends and to tackle two extra interns. Marcus noticed how arduous they labored and the stress they have been underneath, and he admired them for dealing with tons of of adverse conditions with professionalism and beauty. Claiming their accomplishments as his personal felt deeply flawed.
As we talked, Marcus found a deeper problem. He wasn’t simply being humble. He really wasn’t certain find out how to articulate his worth. That is the query that stops a number of good leaders chilly.
What do you say when your job is creating the circumstances for different folks to succeed? When your greatest contribution is hiring the best folks and getting out of their approach? When the work you are most pleased with is one thing that different folks did?
“We” Honors Your Crew however Can Obscure Your Impression
Marcus’s wrestle is widespread. It comes from an actual rigidity between what will get measured and what occurs behind the scenes that makes these outcomes attainable.
4 patterns create this downside:
- Complicated management with doing. Marcus did not personally counsel the scholars or implement the software program, so he believes he couldn’t legitimately declare these achievements.
- Absorbing messages about servant management. Placing others first is a deep worth for Marcus, making him really feel it might be flawed to speak about his personal function.
- Genuinely not desirous to diminish the staff. He didn’t need to diminish his staff by claiming credit score for what he noticed as belonging to gifted individuals who labored arduous.
- Being uncomfortable with authority. Saying “I made a decision” or “I made the decision” can really feel presumptuous, particularly in increased schooling, the place collaboration is extremely prized.
These patterns matter as a result of they create actual penalties in your profession. This is the reality: folks genuinely cannot inform what you contributed while you say, “We achieved this.”
Did you lead the initiative or simply take part? Was this your thought or your boss’s directive? Did you design the technique or merely implement another person’s plan? If you happen to do not clarify it, folks do not know, and this ambiguity hurts you in all places.
- Your supervisor cannot justify a benefit increase with out documenting your particular worth.
- Senior leaders marvel for those who’re constructing institutional capability or simply exhibiting up, and so they could go you over for promotion.
- Search committees cannot absolutely consider your candidacy while you say “we.”
- Your personal staff could interpret fixed “we” language as an indication you aren’t snug along with your management function.
The reply, in fact, is to not cease saying “we” and solely say “I.” If you happen to by no means point out your staff, you sign you are both a lone wolf or a credit score hog. In increased schooling, each are disqualifying.
Do This As an alternative
Each time you talk about an achievement-in any context-use this construction:
Half 1: State the result clearly.
Lead with particular, measurable outcomes. “We lowered first-year attrition as a result of psychological well being crises by 12%.” “Scholar use of counseling companies grew 10% with out including skilled employees.” “Case decision time dropped from 14 days to six days.”
This establishes significance and credibility.
Half 2: Personal your particular management function.
Be concrete about choices and actions you took. “I made the strategic name to shift assets from reactive disaster response to proactive scholar help.” “I restructured the staff to create devoted early intervention roles.” “I employed an assistant director with experience in medical operations to revamp our scheduling.”
This makes your particular person contribution seen and accessible.
Half 3: Credit score staff execution.
Identify folks or roles and particularly state what they did. “Our senior counselor constructed partnerships with educational departments that reworked how we determine struggling college students.” “Jen discovered a option to reallocate funds for a brand new scheduling system.” “Our clinicians piloted new proactive intervention methods that labored.”
This exhibits you perceive management contains growing others and supporting them in attempting new approaches.
Tailor It to Your Viewers
The framework stays the identical. What modifications is emphasis.
Your board or president wants proof of strategic pondering and proof you are constructing institutional capability. Lead along with your choices and comply with with staff efficiency.
Your staff wants recognition for his or her contributions and understanding of strategic course. Lead with collective consequence, identify particular person contributions publicly-unless somebody prefers privateness, wherein case tailor the language to give attention to the work, not the person.
Search committees have to see you may get outcomes, work throughout the group, and lead groups. Obscure ‘we’ language obscures all three-which is why these educated in behavioral interviewing will probe till they perceive your particular function.
Your efficiency reviewer wants to grasp your choices and actions, the reasoning behind them, and the way you develop and empower your staff as proof of your management effectiveness and impression.
When executives or interviewers ask follow-up questions-“Stroll me by means of your particular function” or “What did you resolve versus what your boss directed?”-they’re not difficult your integrity. They’re attempting to grasp the particular form and measurement of your contribution. Reply instantly utilizing the three-part construction.
Change Your Mindset
This is not about memorizing a guidelines. Individuals can inform while you’re mechanically following a system versus genuinely believing what you are saying.
The framework solely works for those who’ve made a deeper shift in the way you see your function as a pacesetter. Your job is not to be probably the most spectacular individual within the room. Your job is to make different folks’s excellence seen.
If you genuinely consider this, it is simple to inform the story of your worth, since you’re truthfully reporting about how management really works: you make strategic choices; you create circumstances; different folks convey experience you do not have. Collectively you obtain issues none of you possibly can do alone.
This is the paradox: leaders who genuinely share credit score construct stronger reputations than those that hoard it. However you must do it constantly since you really consider that making others profitable is your job, not since you’re managing your fame.
Earlier than your subsequent board presentation, efficiency assessment, or interview, ask your self: Do I see myself because the hero of this story, or as the one who created circumstances for others to realize outcomes?
Your reply determines whether or not the three-part framework sounds genuine or manipulative.
One of the best leaders I’ve encountered over three many years measure their success by what their groups accomplish, not by how spectacular they personally seem. That is not a communication approach. That is a management philosophy. And it exhibits up in each phrase they are saying about their achievements.
Your communication about achievements reveals your management philosophy. What does yours reveal?
Marcus, Three Weeks Later
Just a few weeks after our dialog, Marcus referred to as once more, keen to inform me what he’d tried. After we spoke, Marcus requested his VP for a follow-up assembly. This time, he got here ready to obviously talk his contributions to the counseling heart’s successes.
“We lowered first-year attrition as a result of psychological well being crises by 12%,” he informed her. “I analyzed our knowledge and noticed we have been dropping college students proper after midterms when educational stress peaked. That is after I made the choice to reallocate assets towards proactive outreach as an alternative of simply disaster response. I restructured job tasks so our senior counselor might construct partnerships with college to determine struggling college students earlier. She and the staff developed the interventions that attain college students earlier than they’re in disaster.”
His VP stopped him. “Thanks, Marcus. That fills within the hole for me. I can see each the technique and the best way you are rising the staff, and that is essential. Properly accomplished.”
Humility is not hiding your management. It is being sincere about how management really works. Marcus had been main this fashion all alongside — he simply wanted the language to say it.

