WASHINGTON, Oct. 28, 2025 – As we speak, Allstate and the Aspen Institute launched the Belief in Observe Awards to strengthen group relationships and construct belief all through America. Allstate has dedicated as much as $5 million in grants for group organizations that help civic engagement, volunteering, and bridging variations with intergenerational contributors.
Tom Wilson, Allstate Chair, President and CEO
“The decline in belief have to be reversed because it undermines democracy, will increase nervousness and reduces private freedom. The Belief in Observe Awards will assist on this effort by strengthening relationships in communities and celebrating the success of genuine belief. This may allow modern group leaders to assist folks understand their hopes and goals.”
Dan Porterfield, Aspen Institute President and CEO
“In right this moment’s interconnected world, belief amongst folks is a key a part of what strengthens our communities and nation. The Belief in Observe Awards are an instance of our joint dedication to constructing and sustaining belief throughout communities and amongst people of all backgrounds and beliefs. We’re grateful to Allstate for his or her management and partnership on this vital effort.”
Why is Belief Vital to Communities?
Belief is important to the well being and energy of communities. Latest Allstate research reveals:
- Belief has declined: Simply 41% of People say they belief one another, in step with analysis exhibiting a broader decline in belief during the last three a long time.
- Belief drives group help: Individuals who belief others are considerably extra prone to say they might assist their associates and neighbors, reinforcing a tradition of care and mutual support.
- Belief begins in communities: Initiatives that construct belief in neighborhoods, faculties and group organizations lay the groundwork for broader societal resilience and unity. The excellent news is 74% of People really feel optimistic about their group’s future.
- Group belief builds nationwide energy: Increased ranges of belief on the native and particular person stage are linked to a extra affluent economic system, a more healthy democracy and better civic engagement and social cohesion.
What are the Belief in Observe Awards?
The Belief in Observe Awards help non-profit organizations which might be collaborating on new initiatives to construct belief throughout native or digital communities. Grantees shall be a part of a nationwide community devoted to fostering belief by the Alliance for Social Belief’s packages and storytelling platforms. Award recipients may also take part within the annual Belief in Observe Summit to rejoice the work of belief builders.
Choice Standards
Qualifying submissions shall be assessed on the next areas.
- Every software ought to embrace a lead companion non-profit group that can come along with at the least two different non-profit organizations to construct belief by intergenerational volunteering targeted on civic engagement and bridging variations amongst native or digital communities.
- Grants shall be chosen based mostly on the affect of belief ranges in a group, the energy and dedication of organizational management, execution capabilities and the potential to increase learnings.
- Chosen organizations shall be awarded a minimal of $100,000.
How Do Organizations Apply for The Belief in Observe Awards?
For extra data, together with learn how to apply, please go to The Alliance for Social Trust web site. The Belief in Observe Awards are open to 501(c)(3) nonprofits based mostly in and serving communities inside the USA and U.S. territories.Awardees shall be introduced by March 2026.
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Allstate
The Allstate Company (NYSE: ALL) protects folks from life’s uncertainties with reasonably priced, easy and related safety for autos, homes, electronic devices, and identities. Merchandise can be found by a broad distribution community together with Allstate brokers, unbiased brokers, main retailers, on-line, and on the office. Allstate has greater than 208 million insurance policies in drive and is broadly identified for the slogan “You’re in Good Arms with Allstate.” For extra data, go to www.allstate.com.
Aspen Institute
The Aspen Institute is a worldwide nonprofit group whose objective is to ignite human potential to construct understanding and create new potentialities for a greater world. Based in 1949, the Institute drives change by dialogue, management and motion to assist clear up society’s biggest challenges. It’s headquartered in Washington, D.C., and has a campus in Aspen, Colorado, in addition to a global community of companions.
The Alliance for Social Belief
The Alliance for Social Belief, an initiative of the Aspen Institute in partnership with Allstate, is dedicated to enhancing social belief in the USA by bringing collectively high-impact community-based organizations, key nationwide establishments and innovators targeted on trust-building. We consider social belief is foundational to a wholesome society. Belief is rooted in group, and constructing belief at a nationwide stage begins with change on the native stage.
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