Sunday, August 2, 2026

DuckDuckGo’s Anti-AI Sun shades Will not Spy On Anybody

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Sun shades used to exist merely to dam the solar out of your eyes — and to make you look cool, like Tom Cruise in Dangerous Enterprise or High Gun. However in recent times, these harmless little shades reworked right into a tech product, with tech/computing/best-smart-glasses/” data-type=”hyperlink” data-id=”https://www.cnet.com/tech/computing/best-smart-glasses/”>Meta and different corporations creating camera- and audio-enabled sensible glasses. And that’s tech/cell/smart-glasses-are-putting-cameras-on-peoples-faces-heres-how-to-spot-them/” data-type=”hyperlink” data-id=”https://www.cnet.com/tech/cell/smart-glasses-are-putting-cameras-on-peoples-faces-heres-how-to-spot-them/”>created controversy, as a result of folks might be recorded with out their consent.

Enter DuckDuckGo, the privacy-focused web search engine and net browser firm. The corporate has partnered with eyewear firm Knockaround and is now promoting what it calls “anti-surveillance” sun shades, a easy but stylish fashion that’s similar to the sun shades all of us knew earlier than the AI surge. They defend your eyes and don’t spy on anybody.

Sure, you should purchase analog sun shades in one million different locations, together with your native drugstore. However DuckDuckGo is out to make some extent: AI glasses don’t respect your privateness, and one of the best ways to protest them is to not purchase them. The DuckDuckGo sun shades actually have a sassy identify: Normal F* ****** Sunglasses.

“We see the brand new wave of AI glasses as yet one more privacy-invasive expertise from Huge tech, so we created a satirical marketing campaign round them and launched Regular F****** Sun shades,” a DuckDuckGo consultant mentioned. “Why? As a result of in the end, the one really privacy-respecting glasses are ones with out cameras, mics, or AI listening in on you and others you come into contact with.”

The consultant famous that DuckDuckGo CEO Gabriel Weinberg has publicly said that “AI surveillance must be banned whereas there may be nonetheless time.”

The matte black sun shades are available in Knockaround’s Paso Robles body design, look lots like basic Ray-Ban Wayfarers with a small DuckDuckGo brand, and supply polarized lenses and UV400 safety. The playful web site copy declares that they embody zero cameras, assure zero notifications, supply a seamless offline mode and infinite cost life. They promote for $35 a pair.

Humor publication The Onion printed a sly post about the DuckDuckGo sunglasses, sharing comical quotes from made-up shoppers. “0/10, ineffective for perverts,” says one fictional particular person. Says one other, “Guess I’ll must violate folks’s privateness the old school manner: From the bushes.”

The consultant instructed us that “a big proportion of the stock has bought, although it’s nonetheless too early to launch gross sales information.”





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