Thursday, October 10, 2024

Empowering YouTube creators with generative AI

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Applied sciences

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Eli Collins

Examples of images generated on phone screens with YouTube Shorts.

New video technology expertise in YouTube Shorts will assist hundreds of thousands of individuals understand their inventive imaginative and prescient

Synthetic intelligence (AI) applied sciences for producing inventive content material are enhancing quickly, however seamless methods of utilizing them nonetheless aren’t broadly obtainable.

We’re altering that, and making these unimaginable applied sciences extra simply accessible to hundreds of thousands of creators and billions of customers world wide. Over the following few months, we’re bringing our superior generative AI fashions, Veo and Imagen 3, to YouTube creators via Dream Screen.

From our groundbreaking Transformer architecture to years of analysis in diffusion fashions, these fashions are constructed on almost a decade of innovation at Google and are actually optimized for wide-scale use.

All through this journey, we’ve labored intently with artists and creators and have been guided by their curiosity and suggestions to make sure our applied sciences assist extra individuals understand their inventive imaginative and prescient.

Creators can quickly generate video with Dream Display screen

By integrating Veo into Dream Display screen, YouTube creators will quickly be capable to generate thrilling backgrounds for his or her Shorts. Early subsequent yr, we’re additionally making it doable to generate 6 second standalone video clips.

Beginning with an preliminary textual content immediate, Dream Display screen makes use of Imagen 3 to generate 4 completely different photographs. Creators can choose a picture of their most popular fashion, composition or aesthetic from these choices. With the chosen picture, Veo generates a high-quality 6 second background video, tailor-made to the person’s inventive imaginative and prescient.

In 2025, creators will even be capable to use Dream Display screen for producing 6 second standalone video clips for his or her Shorts, like a cinematic underwater reveal of the Golden Gate Bridge.

Enhancing creativity for everybody

We hope these new video and music technology applied sciences will encourage extra individuals to deliver their concepts to life in vivid, transformative methods.

To assist determine AI-generated content material, these creations will likely be watermarked utilizing SynthID, and YouTube will apply a label that clearly communicates to viewers that it was generated with AI.

We’re persevering with to enhance our generative AI fashions and stay up for serving to construct applied sciences that unlock creativity for everybody, in every single place.



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