Wednesday, June 12, 2024

[INTERVIEW] Moe Ghafari, Founder and CEO of Pointsgram


Right this moment, we’ve the pleasure of interviewing Moe Ghafari, Co-founder and CEO of Pointsgram Canada. He shares with us what Pointsgram is about and what else they’re working. Thanks Moe for taking the time to reply our questions.

1) Please inform us about your self and your function with Pointsgram?

I’m Moe, the founder and CEO of Pointsgram. With over 20 years of expertise within the know-how sector and energetic involvement in the local people, I’ve at all times contemplated: How can we infuse extra know-how into our native financial system to foster its progress and promote sustainability? After participating with over 100 native retailers and understanding their challenges, I’ve made it my mission to launch a tech-based firm with three major targets: empower native companies to thrive, encourage shoppers to help native buying, and leverage information insights and analytics to digitally remodel your complete sector. Moreover, drawing on my deep tech background, I additionally function the CTO of Pointsgram, whereas collaborating with proficient companions to handle different points of the enterprise.

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2) What’s Pointsgram about?

Pointsgram is a know-how startup with a mission to raise native buying experiences. Our cloud-based buyer engagement platform is innovatively designed to unite native companies and amplify the optimistic influence of community-based options. With Pointsgram, we collaborate with each native retailers and shoppers.

For native retailers, membership in our community grants entry to instruments similar to buyer rewards, provide administration, buying information evaluation, and focused-targeted channels for engagement and promotion. Our instruments have elevated buyer loyalty, retention, and ultimately revenues for engaged retailers

For shoppers, we improve their native buying journey with incentives, gives, rewards, with an general money-saving method. They now have a rewarding journey the place they acquire factors at any member store of the community, and redeem factors anyplace within the community as nicely, a real community-based program. Moreover, we frequently have interaction with the neighborhood to advertise Pointsgram and emphasize the significance of supporting native retailers, showcasing our community members. The truth is, our in-person sales space in Mississauga has change into a preferred spot for beautiful neighborhood engagements in one of many main plazas.

3) What ought to Canadians particularly look out for together with your website?

When Canadians are on our user-friendly app, they not solely entry a various array of native gives from close by retailers but additionally contribute to a thriving native financial system. It’s a win-win situation: buyers get pleasure from factors, rewards, and unique offers whereas supporting their neighborhood companies.

Our app rewards customers for his or her loyalty and engagement in varied methods. Whether or not it’s by means of buying at any member of our intensive community of native companies, inviting associates to affix our neighborhood, or actively participating with our on-line content material and in-person occasions, customers have a number of avenues to build up rewards and unlock money-saving choices.

Along with these thrilling options, our customers are offered with a neighborhood buying map throughout the app. This interactive map showcases a variety of buying choices spanning from meals and drinks to distinctive items, high quality perfumes, important private care objects, tempting sweets, auto retailers, hair salons, and far more, making their native buying expertise rewarding, handy, and fulfilling

4) What are you engaged on going ahead?

We’re at all times striving to introduce new empowering instruments for each our retailers and shoppers. We consider within the energy of neighborhood, the place everybody shares the identical objective of supporting native companies and sustainability. As our community continues to develop, we’re targeted on offering retailers with beneficial advertising insights to assist them make knowledgeable selections primarily based on information. Moreover, we’re addressing key challenges confronted by these retailers, similar to discovering proficient people, enhancing their e-commerce capabilities, and increasing their neighborhood outreach efforts.

From the buyer’s perspective, we’re dedicated to enhancing their expertise by including extra participating instruments. This contains providing extra rewards, offering entry to a wider vary of retailers inside our community, and serving to them lower your expenses by means of our unique gives and offers. By constantly enhancing and increasing our platform, we goal to create a win-win state of affairs the place each retailers and shoppers profit from being a part of our neighborhood.

5) Do you might have any ideas?

Pointsgram originated from a transparent want: native retailers missing digital help and a big inhabitants eager on native buying but additionally searching for financial savings. With a vibrant & wholesome client tradition, the native buying market holds immense potential. Let’s collaborate to raise native buying to new heights.

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