The World Model Well being and Consciousness Survey discovered that 22% of potential worldwide college students now place New Zealand amongst their high three locations, reaching a goal set out for 2034 within the authorities’s worldwide schooling Going for Growth Plan.
The findings level to a rising scholar desire for New Zealand, supporting continued restoration and development within the worldwide schooling sector. The nation is formidable with its plans to turn out to be an increasingly popular destination
The survey strikes past the normal ‘large 4’ markets – the US, United Kingdom, Australia and Canada – which have lengthy dominated world increased schooling. By casting the web throughout 11 research markets worldwide, it presents a clearer image of the place New Zealand stands in opposition to its opponents.
Recognition of New Zealand as a research vacation spot stands excessive at 79% throughout key supply markets, in step with main European and Asian locations.
ENZ performing chief government Linda Sissons mentioned the figures sign a shift in how potential worldwide college students view the nation as a research vacation spot.
“Consciousness of New Zealand has been constantly robust. What’s notably encouraging is seeing extra college students now transfer past consciousness to actively contemplating and displaying a desire for research in New Zealand,” she mentioned.
What’s notably encouraging is seeing extra college students now transfer past consciousness to actively contemplating and displaying a desire for research in New Zealand
Linda Sissons, ENZ
“What issues most is desire – a robust sign of intent – and we’re seeing that develop throughout a wider vary of markets,” she added.
Separate data from ENZ reveals that within the 2024 calendar yr there have been 83,425 worldwide college students enrolled to check in New Zealand, representing a 21% improve in comparison with the 2023 calendar yr (69,140).
From January to August 2025, 83,535 worldwide college students enrolled with New Zealand schooling suppliers, a 14% improve in comparison with the identical interval in 2024, and already surpassing final yr’s full-year whole.
ENZ mentioned the brand new findings will inform its 2026/27 market planning and funding selections.
The complete 2025 World Model Well being and Consciousness Survey will likely be revealed on ENZ’s IntelliLab, alongside market‑particular insights and a sector briefing.
