This Sony Bravia is my choose for finest TV for the cash – and it is on sale for as much as 38% off

What is the deal?

A number of fashions of the Sony Bravia X90L are on sale at Amazon. The 55-inch show obtained a 25% low cost, bringing it all the way down to $898. On Finest Purchase, the huge 98-inch mannequin had its value slashed by practically 38%, going from $8,000 to $5,000. And the 65-inch Bravia X90L, which I like to recommend to most individuals, is on sale for about $990.

Why this deal is ZDNET beneficial

• What the Sony Bravia X90L lacks in eye-popping specs, it greater than makes up for in real-world image efficiency and Sony upscaling know-how, which delivers nice video for motion pictures, sports activities, cable, and streaming.
• Relating to the options you will love for every day use, the X90L has a wonderful distant that feels premium, is simply the suitable measurement, consists of backlighting, and has steadiness of simply the suitable variety of buttons. The X90L additionally has Google TV built-in.
• The closest rivals to the Bravia X90L are the TCL QM8 and the Hisense U8 Collection, each of which price rather less than the Sony and have spectacular specs.

The Sony Bravia X90L is certainly one of our picks for the best Sony TVs you can buy, and for good motive. Its colour accuracy, precision brightness, 120Hz clean movement, and 4K picture processing make it certainly one of our most beneficial TVs you should buy. I additionally take into account it one of the vital underrated TVs accessible. And with the 2025 TVs quickly hitting the market, it can save you on nearly each measurement of this glorious 2023 mannequin, from $100 off the 65-inch to $2,000 off the 98-inch. 

I’ve seen the entire finest 2024 TVs from Sony, Samsung LG, TCL, and Hisense, each at tech/”>CES 2024 and at a number of occasions since then. Once I lately needed to substitute a 7-year-old 55-inch TCL TV that died, I selected a 65-inch Sony X90L as a result of I feel it has the most effective image for the cash proper now and comes with a few additional benefits.

Additionally: LG’s new UltraFine 6K monitor looks like Apple’s Pro Display XDR – but better

Whereas the Sony Bravia XR X90L would not blow you away on the spec sheet — it is an LED TV with a full-array backlight — the real-world efficiency and usefulness make it probably the greatest buys in the marketplace, primarily based on ZDNET’s testing. This Sony TV is technically in the identical class as its very fashionable 2023 rivals, the TCL QM8 and Hisense U8K. 

Nevertheless, whereas these are Mini LED TVs and appear like they need to be higher TVs on paper, the Sony X90L has higher colour accuracy, loads of brightness, and a nicer distant than both the TCL or Hisense TVs (though current fashions are beginning to emulate the Sony distant). All three TVs are round $1,000 — $900 to $1,300 avenue value — for a 65-inch, and the Sony is the most effective among the many three. 

Since Sony has had a protracted partnership with Google, the X90L additionally has a wonderful implementation of Google TV. This makes the X90L’s software program interface a lot friendlier to make use of than Samsung’s Tizen and LG’s webOS, which may be overly sophisticated and irritating to navigate.

With the X90L, you additionally get Sony’s glorious image processing to upscale content material to 4K, which is particularly useful in case you’re watching older content material or YouTube movies, and it is stronger than something supplied by Hisense and TCL. And in case you’re searching for a TV to observe motion pictures, the X90L practically rivals costly OLED and high-end QLED TVs that price nearly twice as a lot. Should you improve from a TV that’s at the very least 4-5 years outdated, you’ll be blown away by the image high quality of X90L — and it’ll require lots much less tuning out-of-the-box than different TVs.

Additionally: Two flagship LG OLED TVs released at CES 2025: Specs, best new features, and more

Sony has essentially the most superior image processing of all 5 main TV manufacturers. Meaning it would not oversaturate and overbrighten the picture the way in which Samsung, LG, TCL, and Hisense fashions typically do. Once more, which means Sony TVs typically have a greater image than higher-spec’d rivals from finances TV makers (Hisense and TCL) and may typically compete with costlier fashions from premium distributors just like the aforementioned Samsung and LG. 

For players, this TV has a devoted sport mode, HDMI 2.1, VRR, and Auto HDR Tone Mapping when related to the Sony PS5. It additionally has a sport menu to be able to fine-tune the settings to your preferences.

The Sony X90L is not as brilliant as its Mini LED rivals from TCL and Hisense — and even its 2024 successor, the Sony Bravia 7 — nevertheless it nonetheless takes benefit of Sony’s superior backlight system to brighten particular components of the picture. It additionally does a wonderful job of showing the main points within the shadows of darkish motion pictures and reveals. I am utilizing the X90L in a brilliant room and have by no means had an occasion the place I needed the image was brighter.

After all, Sony’s merchandise typically carry a ten% to twenty% value premium due to the Sony model identify, so it is vital to search for gross sales and offers like those we have highlighted from Finest Purchase, Amazon, and others. 

In case you have a bit of extra to spend, I would advocate upgrading to an OLED as a result of the Sony A80L, the Samsung S90C and the LG C3 are all 2023 TVs you’ll be able to choose up on sale. The most cost effective amongst these is the S90C TV, which prices about $1,245.