Trademark Legislation
Trademark violations alleged by NASCAR in swimsuit concentrating on counterfeit merch sellers
The NASCAR Cup Collection Brickyard 400 on the Indianapolis Motor Speedway on July 26, 2026, in Indianapolis. (Picture by Justin Casterline/Getty Images)
Racing large NASCAR filed a trademark infringement lawsuit Monday in opposition to undisclosed sellers of unauthorized merchandise.
The motorsport mammoth alleges within the swimsuit that an undisclosed variety of firms have infringed on its emblems in violation of the Lanham Act, the federal statute governing trademark legislation, by promoting unauthorized merchandise by way of faux e-commerce storefronts.
NASCAR identifies the unidentified defendants as “people, companies, restricted legal responsibility firms, partnerships and unincorporated associations,” in response to coverage by Courthouse News Service.
Concluding its personal investigation, NASCAR mentioned it discovered proof of an unlawful counterfeiting and infringement scheme. It accuses the defendants of blurring its emblems on their merchandise and creating “quite a few” aliases to evade the U.S. Division of Homeland Safety.
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